Who We Are
ezpz is a women-owned small business
We create developmentally-focused products that make mealtime less about mess and more about fun. Each product is tailored towards a specific age group and usage occasion, and the mat’s stable base helps baby/toddler to self-feed and meet key developmental milestones. We aspire for family mealtime to be a HAPPY, positive experience where memories are made!
It all started with a mess
Back in 2014, Lindsey and her husband had three boys under the age of three, and they were fed up with the messiness and cleanup time dedicated to each meal. One night (in the midst of his frustration) Lindsey's husband said, “We need a plate the boys can’t tip or toss!” From that day on Lindsey was committed to creating products that made meals with kids ezpz – and that is how the Happy Mat came to be.
Mealtime will never be the same
"Thanks for creating this product. The ezpz Happy Mat changes lives. You have definitely changed ours!" - LeeAnn Meier
Mom, Inventor, Founder
My name is Lindsey Laurain, and I am the founder of ezpz. I’m a wife and working mom to three wonderful, wild boys who serve as my inspiration and my in-home product testers. I never imagined I would leave corporate America and become an entrepreneur, but the journey has been very special (and tiring!). The ezpz community, positivity and my family and team keep me motivated. We are committed to hard work and FUN!
Since our launch on Kickstarter in 2014, we have won numerous awards and accolades.
We continue to revolutionize mealtime by designing a full feeding line to help babies and toddlers learn to safely self-feed.
Why We're Different
for you, your kids and their world
At ezpz we give parents the tools and knowledge they need to teach their babies and toddlers to feed independently. All of our products were designed with your child's safety and developmental milestones in mind so you can focus on what's most important at mealtime – family bonding.
For Your Kids
We make feeding safe and fun for your kids
- The suction feature / stable base promotes safe and independent eating
- Products are made from 100% toxin-free silicone
- Playful designs inspire positivity and new tastes at mealtime
We do the research for you
- Products are thoughtfully designed with a Pediatric Feeding Specialist
- Products help infants and toddlers meet developmental milestones
- The blog provides tips and advice from pediatric experts
For Their World
We care and strive to make a difference
- Products are tested and approved by moms and therapists to ensure that children of all abilities can use our products
- Products are built to last and eco-friendly
- Less mess and stress fosters family connections at mealtime
- A safe, healthy feeding journey has long lasting benefits
We want to make mealtime ezpz for all families
Lindsey, ezpz’s founder, is committed to making proper eating techniques and developmental milestones a focus of our company. To assist, she has hired Dawn Winkelmann, M.S., CCC-SLP, as our in-house Feeding Special and Special Needs Program Coordinator. All of our products are tested and approved by Dawn (and other therapists) to ensure that neurotypical children, as well as kids with special needs, can use our products.
“All of the great work I do is (only) made possible by my amazing team. We are like family (with friendships that go back 20+ years!) and we love what we do.”
Lindsey Laurain, ezpz Founder
Lindsey is team ezpz's visionary leader and directs all of our marketing and innovation efforts. She is extremely positive, loves to give more than receive and has an undying drive to achieve her goals! Lindsey is also known for being extremely honest and is always, without apology, herself (which is pretty great!).
Sales & Operations
Tamara (a.k.a., Tam, Tams or "boss") is the boss on team ezpz and keeps everyone "on task." She manages all of ezpz's US retailers + sales reps as well as demand planning. Tam and Lindsey go way back; they played soccer together (since they were 12!) and Tam was one of Lindsey's bridesmaids.
Marketing & Distribution
Christie manages ezpz's marketing as well as our international sales force. Christie is extremely hard-working, organized and even keeled (which is important on a team of intense personalities!). Christie, Lindsey and Tam have been friends for 20+ years and Christie was maid of honor at Lindsey and Brad's wedding.
Cara is the creative lead on team ezpz and is a huge part of ezpz's amazing branding! Cara is known as the "silent killer," she tends to take it all in and then - bam! - out comes an impressive concept. She also laughs at everyone's jokes, which makes us all feel warm and fuzzy inside.
SLP & Feeding Specialist
Dawn, M.S, CCC-SLP, is a Speech-Language Pathologist and Feeding Specialist with over 20 years of experience treating children with swallowing and feeding disorders. Dawn has a huge heart and is known for her innate ability to coach kids (and parents) that have feeding challenges. Dawn is also team ezpz's mom; she always makes sure that we have healthy snacks and beverages around to keep us going!
Andrea is in charge of ezpz customer support and she keeps our customers (and team ezpz) supremely happy! Andrea is an IBCLC (Lactation Consultant), mom of two and sweetheart through and through; she's a natural match for ezpz and our community.
Allison is the brainy coder who developed our website. She has worked with ezpz since its beginning. Today, she collaborates with several unique brands across the baby space. One of her greatest joys is helping entrepreneurs and start-ups get their innovative products out into the world.
With over 10 years of experience in consulting, private investment, and public accounting, Lisa is passionate about helping business leaders navigate the practical challenges of starting and operating a company. She believes that actionable accounting and operational processes along with the right technology can alleviate many of the uncertainties that owners face and allow them to focus on the true purpose of their business.
Maria’s design goes beyond aesthetics, it also integrates functionality and a person’s wide range of knowledge and abilities. Everything is applicable in an innovative way. She strongly believes we are engineers of creativity, achievers of the impossible and crazy scientists constantly searching for something new to discover.
Creative problem solver, digital sculptor, visual communicator and experiential storyteller. With an optimistic curiosity and an adventurous spirit, Olivia approaches each design challenge with the goal to rethink and reimagine, while bringing ideas to life through the complex web of manufacturing realities.
As a mama of two, Hylah is constantly inspired to document my babies’ lives and details of our home and adventures– capturing their very own lifestyle photography. As a small business owner, she’s learned personal branding, how to connect with clients, the challenge of generating and sharing fresh content on a consistent basis, the concerns of coming across authentically.
BobbiJo is a talented designer who collaborated with ezpz to design our new website. BobbiJo is the Founder of Wild Cube, a multi-disciplinary design consultancy based in NYC. Wild Cube works on a wide-range of projects from web design to branding, print and illustration. You can learn how to grow your brand at her site.
Madelaine is a passionate, hard worker in her field. She uses her imagination and creativity to create her photography. She loves experimenting with different techniques or technologies when taking photographs. She is capable and comfortable utilizing both analog and digital equipments.