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      • ezpz oral development tools in sage green / silicone teethers for motor skill development

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      • Pre-feeding set by ezpz in sage green includes the tiny pops and oral development tools (silicone teethers)#color_sage

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        6-12 Months

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        12-24 Months

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      • ezpz Developmental Utensil Set in Sage #color_sage

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  • Feeding Tips
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      • Expertly Designed

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  • Shop by ProductShop by Product
    • ezpz oral development tools in sage green / silicone teethers for motor skill development

      Pre-Feeding + Oral Care

      For Baby-Led Weaning

    • The Happy Mat in Blush by ezpz / Self-Suctioning Silicone Plate & Placemat

      Placemats, Plates + Bowls

      The Original Silicone Mat

    • Cups, Straws + Utensils

      Sized for Development

    • Feeding Accessories

      Popsicles, Bibs, Cutters, Lids, Cleaning and More

    • Shop All

      Expertly Designed Products for Milestone Development

  • Shop by AgeShop by Age
    • Pre-feeding set by ezpz in sage green includes the tiny pops and oral development tools (silicone teethers)#color_sage

      0-6 Months

      Pre-Feeding & Oral Care

    • First Foods Set in Pewter by ezpz / Silicone Spoon, Cup & Suctioning Bowl for Infants

      6-12 Months

      Tiny Collection

    • Mini Feeding Set in Blush by ezpz / Silicone Plate, Fork & Spoon for Toddlers

      12-24 Months

      Mini Collection

    • ezpz Happy Feeding Set in Sage / Silicone, Self-Suctioning Plate, Silicone Cup and Straw, Training Utensils for Toddlers #color_sage

      2-5 Years

      Happy Collection

    • Shop All

      For Every Milestone

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  • GiftingGifting
    • Sets and Bundles

      Buy more and save! Shop our collection of giftable goods.

    • Build Your Own Box

      Get 10% off when you bundle 4 or more of our bestsellers.

    • ezpz Gift Guide

      Our favorite ideas for baby showers, birthdays, and more.

    • ezpz Developmental Utensil Set in Sage #color_sage

      Compare

      See how ezpz products are designed by age and stage.

  • Feeding TipsFeeding Tips
    • Baby-Led Weaning

      Discover best practices and the products we recommend.

    • Made for Milestones

      Read about age-specific goals for oral care, pre-feeding + mealtime.

    • Mealtime Advice

      Get professional tips from our in-house Pediatric Feeding Specialist.

    • See All Categories

      Explore fun feeding challenges, crafting, recipes, and more.

  • AboutAbout
    • Expertly Designed

      Our lines are created for ages + stages by an in-house specialist.

    • Awards + Reviews

      Check out our accolades and over 20K five-star reviews!

    • Press + Features

      The industry is raving about our innovative products.

    • Our Story

      Meet the powerful women behind our small business.

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    Our Story

    We are a woman-owned and women-run small business. Our goal is to empower a healthy feeding journey for families worldwide. The team’s commitment to thoughtful design and safety has established ezpz as the #1 trusted brand in the feeding space.

    Expertly Designed Team Updates
    Load video: Load video:

    Hey there! My name is Lindsey Laurain. I am the founder of ezpz.

    I’m a wife and a working mom to three wonderful, wild boys who inspire me every day. I never imagined leaving corporate America to become an entrepreneur, but I’m so glad I did.

    When it comes to feeding products, not all brands are created equal. At ezpz, we believe thoughtful design and safety should never be compromised—which is why parents, pediatricians, and feeding specialists trust our products for their little ones.

    We’re here to make things ezpz and are committed to excellence, hard work, and fun.

    ezpz Fun Facts

    Celebrating 10 years and over 8 million customers.

    It all began when Lindsey, a Colorado mom, decided to design a better mealtime solution for her kids.

    She recruited her best friends, and then hired a Pediatric Feeding Specialist to develop the most thoughtful, developmentally-focused feeding products on the market.

    Ten years and eight million customers later, we remain committed to making mealtime ezpz (and fun!) for families worldwide.

    It all started with a mess

    Back in 2014, Lindsey had three boys under the age of three, and needed a plate that the boys couldn’t tip or toss. After scouring the marketplace and not finding a solution, she decided to make it herself.

    That is how the award-winning Happy Mat (the original all-in-one placemat + plate that suctions to the table) came to be!

    Prioritizing safety and purposeful design

    Dawn Winkelmann (M.S, CCC-SLP) is a Speech Language Pathologist and Pediatric Feeding Specialist with 30 years experience, who designs ezpz’s products.

    Each product is third-party tested for safety, and intentionally designed for specific ages and developmental stages, to help baby’s build skills and meet milestones.

    More About Our Process

    Powered by a small, women-run team

    Over the past decade, ezpz has remained woman-owned and women-operated (the same team has been together for 10 years) while growing into a global multimillion-dollar company.

    Loved by press, parents, and celebrities

    Over the past 10 years, ezpz has amassed a large following of professionals and caregivers, both everyday and famous.

    In addition to appearing on shark tank, countless press features & mentions, we've also won many awards and earned over 20,000 five-star on-site reviews.

    Phenomenal partnerships and collabs

    In the past decade, we've been privileged to collaborate with some of the top names in the children's industry, creating limited edition products for Sesame Street, Peppa Pig, and Care Bears.

    We've also partnered with large retailers such as Target and Nordstrom to make ezpz products easily accessible to a nationwide audience.

    Giving back to support the community

    We love not only creating products that make a difference but also giving back by donating them!

    "The children have been able to more easily self-feed, we’ve had less spills, and they bring their items to the sink when they are finished.

    The plates have fostered inclusivity for all of our friends and promoted community in a way we never expected. We are loving them!

    We are so thankful for your donation and think all schools with young children should be using ezpz products." - Colorado Preschool Educator

    Available in over 25 countries worldwide

    We’re beyond thrilled to have distribution partners worldwide who help bring our products to families across the globe.

    Countries include Australia, New Zealand, Belgium, Canada, Denmark, France, Finland, Germany, Greece, Iceland, India, Japan, Mexico, Netherlands, Spain, Switzerland, Taiwan, UK and more!

    How It Started + How It's Going

    Innovation Timeline

    See Our Journey

    Happy Mat in Coral by ezpz / The Original All-In-One Silicone Plates & Placemats that Stick to the Table #color_coral 

    2014

    Happy Mat

    Happy Bowl in Blue by ezpz / The Original All-In-One Silicone Plates & Placemats that Stick to the Table #color_blue 

    2015

    Happy Bowl

    The Mini Mat in Gray by ezpz / Self-Suctioning Silicone Plate + Placemat #color_gray 

    2016

    Mini Mat

     

    2017

    Care Bears
    Collaboration

    First Foods Set in Pewter by ezpz / The Original All-In-One Silicone Plates & Placemats that Stick to the Table#color_pewter 

    2018

    First Foods Set

     

    2019

    Sesame Street
    Collaboration

     

    2019

    Peppa Pig
    Collaboration

    The Mini Cup + Straw in Sage by ezpz / Silicone Drinking Cup and Straw Training System for Toddlers #color_sage 

    2020

    Mini Cup + Straw
    Training System

    Cleaning Bundle in Gray by ezpz | Silicone Sponge, Bottle Brush & Drying Rack #color_gray 

    2021

    Cleaning Line

    Tiny Pops in Pewter / Silicone Popsicle Mold for Babies, Frozen Puree & Breastmilk Popsicles #color_pewter 

    2022

    Tiny Pops

    ezpz oral development tools in blush pink / silicone teethers for motor skill development #color_blush 

    2023

    Oral Development
    Tools

    ezpz baby led toothbrush and sensory tongue depressor in sage green #color_sage 

    2024

    Baby-Led™ Toothbrush
    and Sensory
    Tongue Depressor

    Behind the Magic

    Meet Our Team

    “All of the great work I do is made possible by my amazing team. We are like family - with friendships that go back 30+ years - and we love what we do.”

    ❤ Lindsey

    Behind the Magic

    Meet Our Team

    “All of the great work I do is made possible by my amazing team. We are like family - with friendships that go back 30+ years - and we love what we do.”

    ❤ Lindsey

    Lindsey

    Lindsey

    Founder

    Lindsey is team ezpz's visionary leader and directs all of our marketing and innovation efforts. She is extremely positive, loves to give more than receive and has an undying drive to achieve her goals! Lindsey is also known for being extremely honest and is always, without apology, herself (which is pretty great!).

    Tamara

    Tamara

    Sales & Operations

    Tamara (a.k.a., Tam, Tams or "boss") is the boss on team ezpz and keeps everyone "on task." She manages demand planning + inventory as well as US sales. Tam and Lindsey go way back; they played soccer together (since they were 12!) and Tam was one of Lindsey's bridesmaids.

    Christie

    Christie

    Marketing & Distribution

    Christie manages ezpz's marketing as well as our international sales force. Christie is extremely hard-working, organized and even keeled (which is important on a team of intense personalities!). Christie, Lindsey and Tam have been friends for 20+ years and Christie was maid of honor at Lindsey and Brad's wedding.

    Dawn

    Dawn

    Pediatric Feeding Specialist

    Dawn, M.S, CCC-SLP, is a Speech-Language Pathologist and Pediatric Feeding Specialist with almost 30 years of experience helping families start solids safely. Dawn has a huge heart and is known for her innate ability to help kids (and coach parents) that have pediatric feeding disorders (PFD). She also designs our products for each age and stage of feeding development.

    Maria

    Maria

    Graphic Designer

    Maria is an extremely talented designer whose work goes beyond aesthetics — she seamlessly integrates functionality with a person’s broad spectrum of knowledge and abilities. She firmly believes that we are engineers of creativity, achievers of the impossible, and curious scientists constantly in pursuit of new discoveries.

    Andrea

    Andrea

    Customer Support

    Andrea is in charge of ezpz customer support and she keeps our customers (and team ezpz) supremely happy! Andrea is an IBCLC (Lactation Consultant), mom of two and sweetheart through and through; she's a natural match for ezpz and our community.

    Allie

    Allie

    Details coming soon!

    Cara

    Cara

    Creative & Marketing

    Cara is our resident branding wizard. She manages ezpz's creative and marketing and has been on board since the Kickstarter! She’s a total “value add” and her laughter is contagious, which makes us all feel warm and fuzzy inside.

    Support Team

    Allison Foley

    Web Developer

    Allison is the brainy coder who developed our website. She has worked with ezpz since its beginning. Today, she collaborates with several unique brands across the baby space. One of her greatest joys is helping entrepreneurs and start-ups get their innovative products out into the world.

    Visit Website

    Lisa Barbour

    Financial Advisor

    With over 10 years of experience in consulting, private investment, and public accounting, Lisa is passionate about helping business leaders
    navigate the practical challenges of starting and operating a company. She believes that actionable accounting and operational processes along with the right technology can alleviate many of the uncertainties that owners face and allow them to focus on the true purpose of their business.

    Visit Website

    Olivia Blechschmidt

    Industrial Designer

    Creative problem solver, digital sculptor, visual communicator and experiential storyteller. With an optimistic curiosity and an adventurous spirit, Olivia approaches each design challenge with the goal to rethink and reimagine, while bringing ideas to life through the complex web of manufacturing realities.

    Visit Website

    Hylah Hedgepeth

    Photographer

    As a mama of two, Hylah is constantly inspired to document my babies’ lives and details of our home and adventures– capturing their very own lifestyle photography. As a small business owner, she’s learned personal branding, how to connect with clients, the challenge of generating and
    sharing fresh content on a consistent basis, the concerns of coming across authentically. 

    Visit Website

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